A curious advertisement. A spinning lady. Is she spinning left, or right?
I clicked on an ad with that picture and was brought to the SAAB site. I'm sure the click through statistics are impressive. But that's what happens when you forget about trying to generate sales and start obsessing about generating clickthroughs.
Distracting someone on the net doesn't win you any friends.
Why not capitalise on the hard won clickthrough? How about a webpage about how the right and left brains work. Appeal to the two halves. Then invite them to see for themselves why a SAAB is so remarkable?
The ad didn't have my permission to take me to the SAAB site. I didn't even read the copy on the site. I'll probably never buy a SAAB.
But they got the clickthrough, so I guess an ad executive, somewhere, is punching the air in victory.